The Founder

Meet

Pauline.

i. Model turned marketing strategist
ii. Master's Degree Candidate, HEC Paris
iii. Based in Madrid, Spain
Pauline Balagtas — Founder, Pitch & Press Media

BEFORE ALL THIS

You've probably seen her.

Uniqlo · Rustan's · Heineken · L'Oréal · and more.

In her words

I spent years being the face of other people's brands. Now I help founders build their own.

Her story

From in front
of the lens
to behind the strategy.

Pauline at work
01

The face who paid attention.

Pauline started modelling professionally at 14 — working across Uniqlo, Rustan's, Heineken, L'Oréal, and more. While most people saw the image, she studied the intention: how brands craft a visual language, who they're speaking to, and why some images stop people cold while others disappear.

That education — standing inside world-class creative direction, shoot after shoot — became the foundation of how she thinks about brand marketing today.

Philippines · Professional Model
02

Instinct meets rigour.

Pauline is currently pursuing her Master's Degree at HEC Paris — one of the most demanding business schools in Europe — building the strategic framework to match the instincts she spent years developing on set.

The combination is rare: someone who has lived inside brand culture at the highest level and can now architect it with precision from the outside.

HEC Paris · Master's Degree Candidate
03

Building from Madrid.

Based in Madrid, Pauline founded Pitch & Press Media to work with the kind of brands she spent her career representing — lifestyle, e-commerce, and creative businesses across the US and Europe that are ready to grow without losing what makes them distinctive.

The agency is small by design. Eight specialists. A lot of care. All substance.

Madrid, Spain · Pitch & Press Media

The team
behind the work.

Eight specialists across strategy, content, and AI-assisted design. Small enough to care. Sharp enough to deliver.

👩🏻

Cleo

Project Associate

Editorial content strategy and brand voice for lifestyle brands.

👨🏻

Levi

Growth Strategist

Organic social strategy and community growth for e-commerce brands.

👩🏽

Ashley

Design Director

Creative production with AI-assisted tools and visual identity systems.

👨🏽

Lanz

Automation Lead

AI workflow architecture, systems integration, and process design.

👨🏻‍💻

Rafael

Automation Lead

AI workflow architecture, systems integration, and process design.

👩🏽‍💼

Clara

Brand Strategist

Positioning, messaging, and brand narrative for scaling businesses.

👩🏻‍💼

Jana

Community Manager

Audience engagement, DM strategy, and platform community building.

Work with us

Ready to build something
impossible to ignore?

Book a free 30-minute discovery call. No pitch. No pressure.

Book a discovery call →